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VUKA! is an Nguni word meaning: 'to come alive', 'resurrect', 'bring to life',
'wake up'.
The intervention needs to be seen as a journey. VUKA! is dependent on
an organisation's willingness to build in processes that ensure the
sustainability of the change that will definitely have occurred in each
individual!
VUKA! takes people on a voyage on which they discover
what they don't know about their country, about each other, and more
importantly, about themselves.
In
this space of curiosity, interest, and sharing, each individual in the
group is called to account for the perceptions they hold. In effect
they are confronted by their own conditioning.
What
emerges is a new, shared reality. Visions and values are shared, and
acceptable behaviours congruent with those values - are negotiated.
Thousands of employees from numerous corporates such as the First Rand
Group (FNB/WesBank/etc) have engaged in this experience. The impact
on staff morale and customer service has been massive as has been the
improvement in profitability.
Organizational
research has shown that VUKA! enhances staff commitment, motivation,
morale and confidence and creates a competitive, vibrant and challenging
organization. Great pride is engendered in the staff’s subsequent
inclusive view of their South African-ness. At the most basic level
this translates into vastly improved productivity and profit levels.
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People
• Attract and retain the best talent.
• Align values.
• Live a culture that is based on human values (simply the way
we treat each other!)
• Explore different ways of interacting with others from different
ideologies and become more innovative at our game.
Process
• Employees are more committed.
• Decrease in employee turnover.
• Decrease in the number of disciplinary enquiries.
• Morale within workgroup communities improves tremendously.
• Sharing best practices minimises errors and risk at the same
time improves productivity.
Customers
• Makes it easier for clients to
relate to staff as language, culture, gender and other barriers are
broken.
• Improves communication and dialogue with clients.
• Creates sales opportunities from understanding the needs of
different clients.
• Present clients with solid and relevant solutions that will
add value to their lives and improve our ability to provide quality
sales and service.
Financial
• Builds communities and a sense
of belonging to an extended family.
• Easy to copy a product but not easy to copy a culture, therefore
provides clients with a competitive advantage.
• People are happier therefore more productive, which adds significantly
to the bottom line.
• Introduction of new clients to our business through word of
mouth and client referrals.
• Attract more business as customers from diverse backgrounds
find the organisation a home where they can do business without being
prejudiced against (tapping untapped markets).
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Vhuta
Umlilo is a one-day refresher programme for those who have already participated
in VUKA.
Topics dealt with during this experience include stereotyping
exercises, gender & identity, vision & values and
accountability.
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The Impressions programme,
aimed at all customer-contact staff, has as its objective the alignment
of ‘first’ and ‘lasting’ impressions. It enables
participants to align their outer selves (body language and presence)
with the inner self (self-confidence and identity), and ensures that
the whole person represents the ethos of the organisation to the client
with integrity. Increased self-awareness and understanding of the impression
we create leads to greater motivation, enthusiasm and improved customer
relations.
Business
Benefits to the Impressions Workshop
The Stanford Research Institute says only 12% of monetary success is
determined by academic and technical knowledge, while 88% is determined
by the ability to deal with people. Research has also shown that should
an individual have a negative experience from a Front Line/Customer
Service staff member, they will in turn tell between 8 and 16 people
about that bad customer service experience. Imagine then how your Front
Line Staff could impact positively on the Customer experience after
having attended Impressions 2010!
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Mbatata is an
experiential programme designed for call centre staff to develop active
listening and deep communication skills. Through this programme one
is able to walk truly in the shoes of others, humanising the interaction
with callers and actively communicating the values of the company.
The emphasis of Mbatata is on applying our very human skills to the workplace,
resulting in improved client relations, team work, and job satisfaction.
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Vulindlela has been closely involved with SAWID (South
Africa Women in Dialogue) since its inception in 2003.
SAWID, initiated by Mrs Zanele Mbeki, seeks to "provide
a platform for ongoing dialogue among South African women to establish
a common agenda for the development of women and to seek to strengthen
Pan-African women's partnerships in conflict resolution and the management
of peace and stability on the continent."
Vulindlela™ has facilitated many of the SAWID
workshops, which focus on issues of vision, understanding and awareness
of women's identity, self-love, non-judgement, and the movement towards
women's positions as role models for the nation.
Mike
was invited to launch the United Kingdom chapter of SAWID in London
at South Africa House.
The
methodologies used for SAWID can be used for other women' s groups wishing
to address similar issues.
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(An
experiential programme for South African youth.)
VUKA Ngane is a pro-active intervention designed to overcome the "geographic
apartheid" that we have inherited i.e. racial groups still tend
to live separately. In addition, VUKA Ngane addresses all forms of prejudice
and assumptions at an age where adolescents are questioning philosophies
and identity.
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The
VUKA! experience has also been specially adapted for people in South
Africa’s educational environment through our Leeto For Education Programme.
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So
often executives and employees go on excellent training workshops and
come back to work feeling very inspired, yet they seem to struggle to
apply the learning’s and integrate the new behaviour into the
workplace.
This costs the company a great deal of money and with the emphasis on
“return on investment” with regards to training, coaching
provides a solution as coaching assists in sustaining behaviourial change
in the workplace through the alignment of the individual’s goals
with the goals of the organisation. It is an empowering and self-developing
process, where employees begin to take more accountability and are more
committed to the achievement of the organization’s goals.
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A
tailor made experience unique to the specific needs of a company or
organisation can be designed. Examples of specially designed interventions
have focused on such issues as anti-bias and trust building.
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